John Silva John Silva Author
Title: Pokemon Go is invited in the US presidential campaign
Author: John Silva
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Riding on the success of the implementation of Nintendo, Hillary Clinton has decided to hold its next meeting in a Pokémon Go arena. Po...
Riding on the success of the implementation of Nintendo, Hillary Clinton has decided to hold its next meeting in a Pokémon Go arena.

Pokemon Go madness invades the US presidential campaign! In recent days, the application of Nintendo is a big hit across the Atlantic: crowd movements in Central Park to catch Pokémon, Nintendo Action boom on the Tokyo Stock Exchange ... Some even speak of the phenomenon as an opportunity for the United States to end obesity in the country. And because the application asks its possessor to walk to catch the sacrosanct Pokémon. On his way, he will find "pokéstop" (actually increased interest point where you can collect items like Pokeballs recalls Numerama) but also arenas (where players can battle).

"Catch Pokémon and battle"

The comeback of these characters, dear children of the 90s, so is a success. So much so that the primary candidate for the US decided to ride that success to the next meeting. "Join us in pokéstop Madison Park, catch Pokémon and fight in the arena while recording voters and as you learn more about Hillary Clinton! Children are welcome! "The website said, Hillary Clinton. Scheduled this Saturday at 13 am (local time) in Ohio, the meeting of Hillary Clinton has been mocked by Donald Trump, who shared on his Facebook page a video parody of the Democratic candidate.
An unorthodox way of doing politics, at least in France, as the US it is common to ride the new technologies or major consumer trends to get messages during a campaign. Barack Obama won his first term as president by appropriating quickly and efficiently the social networks. Since then and throughout his two terms, he used it to convey key messages or improve its image with the public. The publication of a photo of him and Michelle Obama on his re-election was, at the time, broke all records of shares.


A path that seems to follow Hillary Clinton, who, known for his political experience, is still struggling to win the heart of Americans. In the US, digital innovation is at the service of the conquest of power.

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